Subject: Meet Kori and Kirsten, Founders of Dearest Creative
Photo credit: Torrey Coates
Ready to meet some super inspiring badass women? Well, you’re in luck. Meet Kori and Kirsten, they are Brooklyn-based small business owners juggling lots of different responsibilities between them. Read below to find out their journeys from interns to entrepreneurs. Make sure you do check out Dearest Creative and support them.
Name: Kori Dyer + Kirsten Pincket
Age: 30 / 28
Location: Brooklyn, NY
Job Title: Partners
Main job responsibilities: As small business owners, we wear many hats - from creative ideation and new business to admin and finances. Every day is different which keeps things fresh and exciting! Who knew that a designer would need to know Excel.
Why did you start dearest creative? We launched Dearest Creative in an effort to collaborate with like-minded individuals and brands that we believe in. After years of working with large-scale corporate brands we wanted to shift our focus to small-to-medium brands whose ethos we feel aligned with.
Did you intern? if so where, if not, what was your first job?
Kori: In the summer of 2009, I was beyond stoked to be accepted as an intern at SPIN magazine as a "SPINtern." From designing published spreads and photographing events to lunch-break concerts ("SPIN Sessions") and exclusive rooftop performances, my experience was incredible. I learned how to take initiative, support the team in any way possible (even if it's reorganising closets) and truly grow as a professional.
Kirsten: In the summer of 2010, I was a graphic design intern at Redlight Children – a non-profit organisation dedicated to combating worldwide child sexual exploitation and human trafficking.
What advice would you give to someone who doesn't know what they want to do? Don’t get overwhelmed – nobody knows what they want to do! Stay curious and explore different opportunities and industries. Always follow your gut – intuition is a powerful thing.
What advice would you give to someone wanting to set up their own business? Don't wait for things or timing to be perfect. They never will be. If you're passionate, failure isn't an option.
Where do you see yourself and dearest creative in 5 years time? In 5 years, we picture Dearest blossoming into an office with natural light with a puppy mascot and a small team of wonderful, driven, creative minds.
Any lessons learned from starting your own studio? We are at our 1.5-year mark as a baby studio and have grown immensely in these past 18 months. With your own business, you learn every day. Our top three lessons so far have been:
· Embrace communication - ask as many questions upfront as possible.
· Hire support in the areas that aren't your strengths - for us, accounting, legal, copywriting, development.
· Take things one moment at a time while keeping your big picture goals in focus.
Favourite outfit to wear to work? Black, oversized, potato-sack dresses, any shirt that is also connected to pants and what our Moms would describe as "scary boots" aka Doc Martens.
Where can people find you?