So pretty pictures and glossy pages right…?
The role of a Lifestyle Writer is to be the voice of the brand. You are responsible for organising meetings each season with buying teams to see new collections and write product copy. It’s a multi-channel role where you can be writing copy for brochure, POS, web, blogs and marketing. As you progress you work closely with the design and shoot team to strategize the overall campaign story and how this will come together for brochure and online. Time management and ability to problem solve is essential, but the excitement of seeing a campaign launch each season is worth it. Written by Victoria Sait, Lifestyle Writer at The White Company.
Senior Fashion Shoot Production Coordinator
A fashion shoot production coordinator is responsible for producing all the fashion imagery and content for the desired brand. It’s an extremely varied role and no two days are ever the same. You need to ensure the day to day running of the studio is efficient and running as smoothly as possible. From sourcing studios, resources, models and equipment to managing the budget all within the desired time frame of the shoot. Written by Tessa Limb, Senior Fashion Shoot Production Coordinator at Selfridges.